I have recently entered an entirely new (for me) internet world: the marketing Web. My Etsy shop, an attempt to offset some of my online costs, opened recently, after several weeks of research, exploration, and reading about online selling.
I've read article after article on using social media -- Facebook, Flickr, Twitter -- to sell something. Promote yourself! Sell your product! Use these 'social' media to do it. And see, I've done it -- all those links are to my own accounts.
Many of these articles recommend tools to bump up your numbers, number of people you follow, and number of people who follow you. Follow everyone who follows you, they say; and unfollow those who don't reciprocate. This advice is totally contrary to how I am accustomed to using these services.